The standard notices.

What we collect, and what we do with it.

Who we are

Parallax Advisory™ ("we", "our") is the data controller for this site. Parallax Advisory is the trading name of the consultancy founded by Andy Parton in 2026, registered in England and Wales (company 17147598), with a registered address at 66 Paul Street, London EC2A 4NA. For privacy questions, write to [email protected].

What we collect

Three kinds of information:

• Contact-form and waitlist data. If you send an enquiry, request a case study, book a confidential scoping discussion, or join the Playbook waitlist, you choose what you share — typically name, organisation, role, work email, and a short description of what you're commissioning. The optional confidentiality checkbox flags the submission as discreet so we route it accordingly.
• Customer and product data. If you buy The Playbook for AI Brand Building, we hold your name and email address, your purchase record, your licence status, and your progress through the Playbook — which pages and stages you have opened and completed, and when. We do not collect, store or have access to the content of your work: your evidence, your strategy, your documents and your Launch Book live in your own workspace and on your own AI accounts, and never pass through our systems. We can see that you finished Stage 04. We cannot see what is in it.
• Analytics. We use Cloudflare Web Analytics — a privacy-first, cookieless measure of page views, referrers and broad device class. It sets no cookies, does no cross-site tracking, and holds nothing that identifies you.

Why we collect it · lawful basis

Enquiries (contact form, case-study and scoping requests) rely on our legitimate interest in responding to you. Newsletter and waitlist subscriptions rely on your consent, which you can withdraw at any time by unsubscribing. Customer and account data relies on contract — we need it to give you the Playbook you bought and to run your account. Analytics (Cloudflare Web Analytics) is cookieless and identifies no one; we rely on legitimate interest.

How long we keep it

Unsuccessful enquiries are held while we're in active conversation and deleted within 12 months. Newsletter and waitlist subscribers are kept until they unsubscribe. Purchase records are retained for 7 years to meet UK tax and accounting requirements. Account and progress data is kept for the life of your licence and deleted 12 months after it ends. Analytics (Cloudflare Web Analytics) is cookieless and aggregated and holds nothing that identifies you.

Who we share it with

We don't sell your data. The providers that help us run the site, the inbox and the checkout include: Cloudflare (hosting, edge compute, database, bot-protection and privacy-first analytics), Google Workspace (our hello@ inbox), Resend (sends our transactional and list email), Stripe and Link (Stripe Managed Payments — Link is the buyer-facing merchant of record), Cal.com (scheduling the confidential scoping discussion), and Google Fonts (font delivery). Each operates under its own published privacy and security terms, and we can provide a data-processing agreement on request.

Stripe processes payments as our merchant of record and is the seller of record for tax purposes. Stripe holds your payment details; we never see or store your card details. Stripe processes your data under its own privacy terms.

Some of these providers are based in or process data outside the UK and EU (for example, in the United States). Where a provider does, we rely on the transfer safeguards it publishes — such as the UK International Data Transfer Agreement, EU Standard Contractual Clauses or an adequacy decision — as set out in its own terms.

Your rights

Under UK GDPR you have the right to access, correct or delete the personal data we hold about you, and to object to or restrict how we process it. To exercise any of these rights, email [email protected]. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.

How we handle your data in an engagement.

When you work with Parallax Advisory you may share confidential material — brand strategy, unreleased plans, consumer research, commercial numbers. Because we work AI-natively, you'll rightly want to know how that data is handled. This is our standard. A signed NDA — and, where you need one, a data-processing agreement — sits on top of it.

1. We never use your data to train AI models. We use AI tools only on business or enterprise terms that contractually exclude your inputs from model training, with data-retention turned off.
2. The most sensitive material is handled in isolated environments. We classify what you share by sensitivity. The most sensitive — anything that would damage you if it leaked — is handled in access-controlled and, where warranted, isolated or locally-run environments, so it is never sent to third-party AI services.
3. Clear information walls between clients. Every engagement is isolated. We never reuse one client's material, context or outputs on another's work.
4. We take in only what the work needs. We minimise the personal and commercially-sensitive data we ingest, and prefer anonymised or aggregated inputs wherever the work allows.
5. Files stay in your environment. We exchange files through your preferred, secure file-sharing service — the platform you already control and trust — not ours. Your material stays where you can see and govern it.
6. Named sub-processors, under agreement. The third parties that could touch your engagement data are listed on request, each under its own data-processing terms. We sign your NDA and, where you share personal data as a controller, a data-processing agreement.
7. Return and deletion on completion. At the end of an engagement we return your deliverables and delete the working data we hold within 30 days, and confirm deletion in writing on request.
8. A human makes every call. AI does the labour; a senior human reviews and decides. Nothing is actioned on your data without human oversight — that is the operating model, not a bolt-on.
9. Security basics. Full-disk encryption, multi-factor authentication on every account, a password manager, and secure transfer for anything sensitive — no confidential files over plain email.
10. If something goes wrong. We tell you promptly and, where the law requires, notify the ICO.

For engagement-specific questions or a copy of our data-processing terms, email [email protected].

How this site can be used.

This site is provided as is. Content is published for information and to introduce Parallax Advisory's work — it is not advice on any specific brief, and reading it does not create a consulting or advisory relationship.

External links are included where useful for substantiation. Linking to a third party is not an endorsement of that party or anything else they publish.

Parallax Advisory's name, the PA/ mark, and the wordmark are the property of Parallax Advisory. All other brand names, product names, marks and trademarks belong to their respective owners — see the case-study disclaimer below.

If you spot a factual error, a broken link, or anything that needs correcting, email [email protected].

The standard line on the case studies.

Case studies describe work led by Andy Parton in senior roles at British American Tobacco plc and Diageo plc. All brands and trademarks are the property of their respective owners; Parallax Advisory is independent and not affiliated with or endorsed by them.

Figures are drawn from the public sources cited on each case page. Commercially confidential results are shown directionally or discussed under NDA. Where a case is described as a contributor to a publicly-reported outcome, it is named as a contributor — not the sole cause.

Outcomes reflect specific engagements and are not a guarantee of future results.

The contract when you buy the Playbook.

Who you're buying from

The Playbook for AI Brand Building ("the Playbook") is supplied by Parallax Advisory Limited, registered in England and Wales (company 17147598), registered office 66 Paul Street, London EC2A 4NA ("we", "us"). These terms form the contract between us when you buy. Nothing here affects your statutory rights.

Payment and who processes it

Payments use Stripe Managed Payments. At checkout, Link (Stripe's payment service) is presented to you as the merchant of record: it takes the payment, issues your receipt, and handles any applicable indirect tax (VAT or sales tax) in the jurisdictions Managed Payments supports; where an obligation falls outside that support, it remains ours. Your licence to use the Playbook is provided and granted by Parallax Advisory Limited under these terms.

Price

The price shown at checkout is the price you pay, inclusive of any tax collected at checkout in supported jurisdictions. Founding-cohort pricing is limited to the stated number of places. Prices step up as each cohort closes and do not step back down. We may change future prices at any time; a change never affects a purchase already made.

What you get

A single-user licence to access the Playbook — the Foundations, the ten-stage workflow, the standing systems, and the supporting materials described on the product page at the time of purchase. Founding members additionally receive the benefits listed on the product page at the time of purchase.

What the licence permits

Your licence is personal, non-exclusive, non-transferable and for one named user. You may use the Playbook to build brands, including commercially, for yourself or for your employer or clients — that is what it is for. You may not share your login, resell, sublicense, republish, or redistribute the Playbook or any substantial part of it, and you may not use it to create a competing product, training course or derivative work for sale.

What you own

Everything you produce by working through the Playbook — your evidence, your strategy, your Launch Book — is yours. We claim no ownership of and no licence over your work.

Pre-order & access

The founding edition is available to pre-order. Chapter one is free to read straight away; the paid Founding Edition is not yet available in full and will be delivered on Wednesday 2 September 2026. Founding members also receive a private one-hour working session with Andy, offered from mid-September and booked by arrangement. Our cancellation and refund promise for the founding cohort is set out in section 06, and nothing here affects your statutory rights.

Availability

We aim to keep the Playbook available continuously but do not guarantee uninterrupted access. Access depends on third-party infrastructure and on the AI tools you choose to use, which are outside our control.

No guarantee of results

The Playbook is a method, not a promise. It sets out how to build a brand with senior discipline and AI tools. It cannot and does not guarantee any commercial outcome. Worked examples are illustrative and, where labelled as such, are worked hypotheticals built on cited public evidence — they are not case studies, and they are not a forecast of your results.

Not professional advice

The Playbook is general guidance, not legal, regulatory, financial or advertising-clearance advice on your specific brand. Legal examples use a UK baseline. Before you make any claim in market, take your own clearance advice.

Mutual confidentiality

Each of us may come into contact with the other's confidential information. We will not disclose, use or exploit anything confidential you share with us, other than to provide the Playbook to you. You will not disclose, publish or share the Playbook's contents, method or materials with anyone outside your licence. Each obligation survives the end of your licence. Neither of us is restricted from using general skill, knowledge and experience.

Liability

Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. Subject to that, our total liability to you in connection with the Playbook is limited to the amount you paid for it. We are not liable for loss of profit, loss of business, or indirect or consequential loss.

Ending your licence

We may suspend or end your licence if you share it, resell it, or breach these terms — in which case no refund is due. You may stop using the Playbook at any time.

Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you are a consumer resident elsewhere in the UK, you may bring proceedings in your home courts.

The straightforward version.

Our founding-cohort guarantee

Because the founding edition is a pre-order, you can cancel at any time before delivery for a full refund. After actual delivery, you have a further 14 days to change your mind—no reason needed and no condition on how much you have read: email [email protected] within 14 days of delivery and we will refund you in full. This is Parallax Advisory's contractual guarantee, and it does not affect your statutory rights.

How it's paid

Refunds are processed via Stripe Managed Payments back to your original payment method, normally within 5–10 business days.

Fair use

We reserve the right to decline a refund where a licence has been shared, redistributed, or is being used to extract the Playbook's contents rather than to evaluate it.

Your statutory rights

If the Playbook is faulty, not as described, or not supplied with reasonable skill and care, you have rights under the Consumer Rights Act 2015 that this policy does not affect.

Contact

[email protected]